Speculative design frequently produces brilliant ideas. Providing magnificent concept of products or system for the near future life. However, bringing the concept into the real world, designers need to have adequate skills to communicate how to make the ideas easily understood by users. Several designers present the ideas using videos. Some of them are easily understood so the viewers could recognize the concepts, however, some of them possess less quality on how to present the ideas.
These are 2 example videos of speculative design. The first one, in my opinion, successfully communicates, and effectively sends the idea to the viewers. The video called “Curious Display” is a proposal of a new product. A new display technology for the future. The video explains how the product works, what its functions, and how it can be used. The video clearly shows how Curious Display, as a “liquid” display capable to use any space in the room, has a reminder function, can be used to locate missing items in the house, and of course, as an entertainment device.
The video was produced with a sufficient skill of video production. Using complicated technics to create a video that shows a product that looks real.
The second video called “The Angry Lamp”, in my opinion, is less effective considering the video uses a large number of repetition that potentially lead the audiences to be bored. It uses a number of similar footages that create redundant images and compositions, resulting monotone video. It also doesn’t easily understood, what the video maker would like to communicate. A lamp which has the ability to turn off by itself? How? Is there any timer on the lamp? If there is no description of the video, I’m sure the viewer will only see a video of a cute black polled lamp with a person walking around turning it on and on again when the lamp turned off.
The title is Angry Lamp, however, for me, the angry lamp doesn’t seem to be that angry.
It is clear that as a designer, we are not only required to create brilliant ideas, moreover, designers need to have an adequate skill to communicate the ideas.